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Value Chain Synchronization

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AMR Research recently stated: "No company is capable of stimulating and capitalizing innovation on its own. Each must close the gap between itself, its customers, and its partners, making every effort to collaborate effectively." [AMR Alert "Global Business Leaders Told to Mind the Innovation Group"]

Even if your value chain is contained in a single region of the world, you feel the pain of imperfect communication, imperfect coordination, and unrealized opportunity. But if you are like most CP companies today, "The World is Flat". The sun shines on your value chain 24 hours a day, and your coordination and communication issues are amplified many times over.

Value Chain Synchronization Initiatives enable consumer products companies to respond effectively to global demand by enabling continuous idea exchange and the sharing of product and process information among all value chain stakeholders. These initiatives help companies gain the needed visibility to collaborate across the extended enterprise:

  • Development and procurement activities should be integrated through early lifecycle sourcing of direct materials.
  • Product information should be synchronized among all participants with workflow driven processes that extend across companies and timezones.
  • And manufacturing process capabilities should be exposed at all points in the development process so that key decisions that determine long-term costs can be made in a way that delivers the best total system value.

Research shows that up to 80 percent of a product's cost is committed during design. And of those costs, up to 80 percent are direct material goods. What's more, the cost of a change rises by a multiple of 10 with downstream subsequent stage of development. It is clear that there is significant opportunity for improvement when companies synchronize the contributors of that 80 percent (their value chain) with their design processes.

Consumer products companies can involve their global network of suppliers early in sourcing discussions, assessing change implications and initiating "should cost" discussions by establishing a real-time, digital collaboration environment.


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